The Client: Girls Day School Trust
The Brief: To create a campaign which encourages children's confidence and building self esteem.
Design Solution: Animal origami illustrations were developed with matching slogans, encouraging children to engage with the confidence characteristics animals possess. This campaign is interactive with the inclusion of origami, stickers and a treasure hunt. When children "Join The Hunt" they are not only looking for the origami structures around the city, they are also looking for their confidence.
White lines on the flyers show the user where to make folds (with the help of their website) to turn their flyer into a origami crane.