Roar

The Client: Girls Day School Trust

 

The Brief: To create a campaign which encourages children's confidence and building self esteem.

 

Design Solution: Animal origami illustrations were developed with matching slogans, encouraging children to engage with the confidence characteristics animals possess. This campaign is interactive with the inclusion of origami, stickers and a treasure hunt. When children "Join The Hunt" they are not only looking for the origami structures around the city, they are also looking for their confidence. 

DELIVERABLES

 

Campaign

Environmental

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White lines on the flyers show the user where to make folds (with the help of their website) to turn their flyer into a origami crane. 

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*Disclaimer: This is a student brief from my time studying at Shillington College of Design.

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