The Client: Girls Day School Trust

 

The Brief: To create a campaign which encourages children's confidence and building self esteem.

 

Design Solution: Animal origami illustrations were developed with matching slogans, encouraging children to engage with the confidence characteristics animals possess. This campaign is interactive with the inclusion of origami, stickers and a treasure hunt. When children "Join The Hunt" they are not only looking for the origami structures around the city, they are also looking for their confidence.