Dr Brown's

The Client: BCB International

The Brief: To design packaging for hand sanitiser during the COVID pandemic.

Design Solution: To use the name "Dr Browns" as it is reassuring, as well as tying to the roots of the founder of BCB. The company wanted a colourful yet simple sanitiser label which looked trustworthy. At the time they were the only sanitiser to be tested against COVID-19 and the highest alcohol strength, so they wanted to make sure this was seen. They also wanted the union jack tied in to show it was a UK brand. You can see the old green label in the background of the first image before I changed the design.